Posted:  Sept 5, 2023

The BDR focuses on generating qualified prospects by responding to inbound leads, cold calling, cold emailing, and networking. They are responsible for moving the sales conversation forward by connecting qualified prospects to an Account Executive. The BDR is the key to lead nurturing and setting more qualified appointments that ultimately convert to deals.

“The hardest part of closing any deal is finding it,” – Lars Nilsson

Here’s what you’ll be doing:

30% – First Response to Inbound Leads

• Be hyper-responsive to inbound leads generated through the website, social media or advertising
• Qualify prospects to see if we’re a good fit and if they’re ready to take the next step in the sales process
• Manage and nurture leads until they are ready to be connected with an Account Executive.

30% – Outbound Lead Generation

• Research and identify potential customers
• Connect with prospects by cold calling or cold emailing
• Qualify prospects to see if we’re a good fit and if they’re ready to take the next step in the sales process
• Nurture leads and build rapport by offering insights and resources that support them during their buying journey.

30% – Strategy and Growth

• Write and adapt email scripts and sequences
• Brainstorm and execute new strategies to attract our target market
• Keep up to date on trends and news from the industry, our competitors, and our target market
• Spend time with the AE to learn and improve selling techniques

10% – CRM Maintenance

• Maintain the client database to make sure the sales team can access current information on all leads.

On Target Earnings of $75,000 as a mix of salary plus uncapped commissions.